אילו מילים צריך לבדוק? את המילים הרלוונטיות לתחום העיסוק של האתר / העסק.
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חשוב לזכור: בדיוק כמו כל שיטת פרסום ושיווק אחרת, גם בקידום אתרים בגוגל אי אפשר להבטיח הבטחות (ובייחוד מיקומים בתוצאות החיפוש).
מחפשים נושא בגוגל ובודקים את האתרים שעולים בתוצאות הראשונות: על מה הם כותבים? איזה נושאים מוצגים שם?
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